It is election season, and you know 'that one friend' that 'one family member' you want to persuade to change their vote.  It is possible.  In the world of social media, effective and proper persuasive strategies are almost always abandoned for angry name-calling or posting snide memes meant more to mock or deride than actually have a real discussion.  Most online political debates have it all wrong and guarantee failure. However, it is possible to hold meaningful, open discussions with those who disagree with you and even convince them to change perspective.  Time-tested rhetorical strategies still apply today; however, we have just forgotten them or pushed them aside in our online world.You can be one of the few who can hold intellectually mature conversations with people you disagree with on politics or other tough subjects.   This podcast helps you become more effective at the art of persuasion.  You will learn about cognitive dissonance, motivated reasoning, and three core principles of persuasion.  In the end, with a new understanding, who knows, you may be able to 'flip a vote' to match your position in 2020.

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