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Episode 15: Empower Her with Candice Luter
Today I’m thrilled to welcome Candice Luter to the podcast. Candice is founder and and owner of Candice Luter Art & Interior. Ever since I’ve been following Candice on social, I’ve been totally inspired by not only her work, but also her story. Candice has been featured by West Elm, Midwest Living, and Better Homes and Gardens, to name a few. Take a listen as Candice gets vulnerable with her experience in entrepreneurship! Key Takeaways
- Candice calls her business a “happy accident.” She took the path to corporate america and after being unhappy for many years she jumped in with both feet into the world of farmers markets.
- After getting more experience with farmers markets, Candice began to market her products on Etsy, and this is where she began to connect with retailers like West Elm.
- Candice resisted going full time with her business for so long, she was burning the candle on both ends and was exhausted.
- It wasn’t until the pandemic hit that Candice lost her job with corporate america and became unemployed. Candice used the down time to go “all in” with her side business.
- In the first year of the pandemic, Candice tripled her sales on Etsy.
- “Stop trying to put yourself in a box that God didn’t design you to be in.” Candice speaks about wanting to be a person of organization and managment but just not having that in her and hiring a team to make her business run smoother.
- “We start a business doing the things we love, but with business comes the financial side, delegating and managing people, and our business can suffer when we’re not willing to let some of that go.” Focus on where you’re gifted and where your stregths lie.
- “Just start,” Candice says. Learn as you go and figure it out with trial and error.
- “Just because you’re associated with a name doesn’t mean you’re necessarily going to grow bigger.” Candice hits on the importance of knowing what’s best for your business and you don’t need to agree to every collaboration offered.
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By Janene KingToday I’m thrilled to welcome Candice Luter to the podcast. Candice is founder and and owner of Candice Luter Art & Interior. Ever since I’ve been following Candice on social, I’ve been totally inspired by not only her work, but also her story. Candice has been featured by West Elm, Midwest Living, and Better Homes and Gardens, to name a few. Take a listen as Candice gets vulnerable with her experience in entrepreneurship! Key Takeaways
- Candice calls her business a “happy accident.” She took the path to corporate america and after being unhappy for many years she jumped in with both feet into the world of farmers markets.
- After getting more experience with farmers markets, Candice began to market her products on Etsy, and this is where she began to connect with retailers like West Elm.
- Candice resisted going full time with her business for so long, she was burning the candle on both ends and was exhausted.
- It wasn’t until the pandemic hit that Candice lost her job with corporate america and became unemployed. Candice used the down time to go “all in” with her side business.
- In the first year of the pandemic, Candice tripled her sales on Etsy.
- “Stop trying to put yourself in a box that God didn’t design you to be in.” Candice speaks about wanting to be a person of organization and managment but just not having that in her and hiring a team to make her business run smoother.
- “We start a business doing the things we love, but with business comes the financial side, delegating and managing people, and our business can suffer when we’re not willing to let some of that go.” Focus on where you’re gifted and where your stregths lie.
- “Just start,” Candice says. Learn as you go and figure it out with trial and error.
- “Just because you’re associated with a name doesn’t mean you’re necessarily going to grow bigger.” Candice hits on the importance of knowing what’s best for your business and you don’t need to agree to every collaboration offered.