Have you ever heard of the term “karmic assignment?” It’s the idea that each of us has a purpose on this planet or work that we cannot not do. Work that we would pay to do, instead of being motivated by extrinsic motivation. In Episode 15, I talked to Gary Mueller, Executive Creative Director for BVK, a large advertising, and marketing agency.

In this episode: 

• Gary’s journey to his “karmic assignment” 
• The sacrifices he made to bring Serve Marketing into the world
• Barriers for non-profits when it comes to marketing 
• Why brands need a purpose 
• What other agencies can do to give back