Get Consistent On Social Media

Hosted by Vince Ventura and Justin Druga

 

Goals

When building a brand online, engagement counts, but it is wasted without staying top of mind.  You want to develop a healthy balance of push and pull, having a dialogue with your customers online.  The fundamental principles are: to work with the social media networks to make sure the most people see your post organically, as well as making sure you give your customers a reason to return to your page on their own.

 

Why should I be posting consistently?

• Definition of Engaging Post:  A post that offers something new or unexpected.  A post that is relevant to the reader at that moment, or a post that makes a reader want to linger and learn more.  
• Some social media platforms like Facebook and Twitter will show your posts to readers that have recently engaged.
• The best way to capitalize on the structure of social media is to post consistently.
• It can even give you a boost in your website’s SEO
• It will help you build authority and credibility
• It will help build customer loyalty

 

Where should I start?

• Develop a Brand Voice - Know who you are talking to and how they like to interact.  
• Plan your content in advance
• Find content to share
• Focus on your Target Audience or Avatar

 

What Should I Post?

• Facebook gives priority to video
• Try a Facebook Live event
• Post behind the scenes images
• Share articles written about your business
• Share content from other local businesses
• Share articles from industry experts
• Post about Holidays
• Post about local and store events
• Make sure to thank your loyal customers
• Try to engage customers in conversation.  Don’t just push out sales content or push out products, you must pull the customers in as well.
• Use the Pre-written SnapRetail posts
• NEVER POST JUST TEXT

 

How Consistent Should I Be?

• Check out How Much Posting is Too Much
• 2x on Facebook, 3x on Twitter

 

Key points:

Always talk to your Target Audience

Keep the content varied - Use SnapRetail Content/Share/Video

Always have an image

Don’t under-post

Don’t over-post