Andrea is an Online Marketing Strategist who owns and operates AM Creative, a boutique marketing agency located in Wollongong Australia. She started developing her course on Instagram Marketing last year and recently revealed the lessons she learned while developing her Master Course. 

Andrea points out that by speaking to everyone, you speak to no one. This is one of the first things she learned while cultivating messages through social media channels in her agency. She also says that to create messages for your ideal client, you must think through the common things that are pain points for your clients or customers in order to show them the value that your business provides. She says that this is actually one of the first activities she includes as a Customer Avatar Worksheet in her Instagram Marketing class.  Creating a course can be difficult, but this is something that Andrea worked on before developing her online course curriculum.

Resources:

Instagram Marketing Academy (Use code MELODY30 at checkout to save 30%)

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