In this episode of The League of Extraordinary Storytellers, Theron Skees speaks with Jason McManus, Principal and Executive Creative Director at TAIT and former Walt Disney Imagineering creative leader.

Jason shares how experience design creates emotional connection, why creative directors must communicate across disciplines, and how the themed entertainment industry continues to evolve globally.

The conversation explores storytelling, theme park design, guest experience, the Experience Economy, emerging technologies like AI, and the growing influence of immersive design across industries including healthcare, hospitality, and education.