Every industry is led by a brand that at one time or another dominates. Their innovation, their next move or pronouncement both intimidates and inspires. Perhaps no logo in the 21st century has produced such praise and trepidation as the NFL’s New England Patriots. Bestselling author Jeff Benedict’s latest work, The Dynasty, explores this team’s unmatched ascent and how players on and off the field made it happen. In this episode, Jeff goes long, explaining how persuasion, trust and humility built a dynasty, and how seemingly underachieving individuals won together to become champions.