Joining Adam Deflorian at Virtuoso Travel Week is Chris Allison, Vice President of Americas & New Zealand for Tourism Australia. Our conversation showcases the vast offerings of Australia as a destination, and highlights the importance of the travel advisor community in bringing visitors to the country for bucket-list vacations.

Key topics include:

• The success of Come and Say G’day and how the next iteration of the global campaign  features partnerships with icons like Robert Irwin. 

• Why every itinerary to Australia should include an element of the indigenous experience for true authenticity. 

• How each region of the country offers something unique, from wine country to coral reefs.

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Produced by Brenna Darling and Chase Gohl, 2025