This week Joe sits down with the founders and owners of a new brand of spiked water, Dezo. Marc Kessler, Tim Demirjian, and Tomas Crowe talk about how they came up with the idea and launched their rapid-growing business of a healthier option for alcohol consumption, which combines a transparent list of ingredients and electrolytes into 3 different flavors of Coconut Water, Watermelon Water, and Cactus Water, ready to take over the shelves of every liquor store, bar, and fridge.