Summary

In this episode of 'So I Fired My CMO', Duncan Potter discusses the critical role of marketing culture in achieving long-term success. He emphasizes that mindset, rather than size or budget, is what differentiates high-performing marketing teams. The conversation covers how to define marketing culture, the importance of hiring for mindset, and practical steps to build and protect a strong marketing culture. Duncan also provides insights on assessing the health of marketing culture and offers quick wins for marketing teams to enhance their effectiveness.

Takeaways

• Marketing culture is the collective mindset, behaviors, and beliefs.
• A strong marketing culture prioritizes learning over ego and data over opinions.
• You don't need a big team to build a strong marketing culture.
• Hiring for mindset is more important than hiring for skillset.
• Create rituals that reinforce your marketing culture.
• Healthy culture shows up in performance, retention, and innovation.
• Encourage open discussions about what helps or hinders team performance.
• Document your culture in a playbook or onboarding guide.
• Be transparent with goals and data to lead by example.
• Shift from viewing marketing as a function to a force multiplier.