This week, Darren addresses what he considers to be of the biggest contributors to confusion in the world of UX — willful misrepresentation. Today, we face large volumes of people claiming to be what they are not and framing UX in misguided ways, all for the purpose of getting ahead at the expense of the discipline AND its occupants. Listen to this episode to hear examples and strategies we need to embrace to help benefit the discipline and secure its future in a responsible manner.