Summary

In this episode, Shaun shares insights on scaling a business smartly, focusing on maintaining the magic of the original venue while expanding.

He discusses the importance of systems, tech, and trust, and offers practical advice for operators looking to expand without losing their brand identity.

Takeaways

• Scaling smart means protecting your concept before multiplying it.
• Running a second site doubles the complexity, not the business.
• Expansion brings freedom only if foundations are solid.
• Check your tech stack before expanding to ensure systems communicate.
• The best groups scale by protecting what made them great.
• Systemise service rituals, brand details, and standards before expanding.
• Non-negotiables must stay the same no matter how big you get.
• Scaling smart is about keeping your identity intact as you grow.
• Start with systems first, not site selection, when expanding.

Find out more about Sip Ventures $150K Partners Program: Link Here

Links to brands we talked about in this show:

Restoke: Link

Loaded: Link

CTB AND CO: Link

Tanda: Link

Deputy: Link

Employment Hero: Link

Xero: Link

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