In this episode of Untangling Tourism Tech, Fabienne and Liz unpack how AI is reshaping what works (and what doesn’t) on social media for tourism businesses.

From Reddit threads making a comeback to Google surfacing Instagram posts, they reveal why authenticity and human connection are now the ultimate algorithms. Learn how to keep your content real, consistent, and confidence-building — even when AI seems to run the show.

Tune in for practical, no-fluff strategies to make your social media shine in the age of AI