When buyers know more than ever, what should great salespeople do? Learn from the greatest brands. Join Denise Lee Yohn, branding savant, speaker, and author of "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest" and most recently "Extraordinary Experiences: What Great Retail and Restaurant Brands Do." She’ll lay out the specific steps for salespeople to stay ahead in the ever-changing world of sales.

Guest: Denise Lee Yohn (@deniseleeyohn)
Hosts: Tim Clarke (@timxclarke), Tiffani Bova (@tiffani_bova)

Read the article that inspired the conversation:

https://hbr.org/2016/08/the-best-salespeople-do-what-the-best-brands-do

 

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