In this episode of The Responsive Lab, Carly and Scott are joined by VP of Ministry Digital Growth at Salem Web Network, Brad Davies!

This conversation unpacks what donor acquisition looks like in a digital-first world and how nonprofits can embrace digital media to fuel acquisition.

Also in this conversation, they discuss:

- Current trends Brad’s seeing in fundraising acquisition that fundraisers should be paying attention to.

- Some of the biggest mistakes nonprofits are making today in digital and how to fix them.

- Best practices that bring the greatest success in digital acquisition.

- How to measure donor acquisition and ROI in paid media.

- What the future of digital media acquisition looks like.

To learn more about Brad Davies, visit: https://www.linkedin.com/in/daviesbrad/.

Meanwhile, discover more insights in the Virtuous Nonprofit Benchmark Report: https://virtuous.org/benchmarkreport/.