Wealth on Purpose

Episode 15: The Lesser Known BIG Threat to Your Wealth...


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This episode takes a deep dive into the financial issues that are often overlooked but can have a monumental impact on your long-term wealth. In this episode, we're tackling a critical topic: how long-term care can pose a greater threat to your financial future than the fluctuations of the stock market.


While stock market volatility is a well-known concern for investors, long-term care needs are becoming an increasingly significant financial burden that many aren’t fully prepared for. We’ll explore why the cost of extended care—whether it's nursing home stays, assisted living, or in-home care—can dramatically erode your savings and impact your financial stability more profoundly than market downturns.



Key Topics:

  • Understanding the financial risks beyond the market: focusing on personal long-term care needs
  • Defining long-term care and its differences from regular health care expenses
  • Examining insurance options and planning strategies for long-term care
  • Real-life implications and personal stories reflecting the need for long-term care planning
  • The importance of family communication and planning for care scenarios
  • Advice on how to initiate conversations about long-term care within families
  • Strategies for integrating long-term care planning into overall financial planning
  • Encouraging listeners to consult with professionals to tailor a personal long-term care plan


  • Connect with us: 

    • Brian Diffily
    • Brian Hartmann, CFP®

    • Visit our website:

      • Granite Bridge Wealth


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      Wealth on PurposeBy Brian Diffily and Brian Hartmann