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Episode 15: The New Mindset You Need to Master Google Analytics 4
As Google moves from Google Analytics 360 to Google Analytics 4, what are the key drivers of this change and why? With this update comes a new mindset for marketers and organizations to how they approach analytics to reflect today’s changing consumer. In this episode, Jose speaks with Alex Langshur, Merkle’s Global Chief Growth Officer for the Google alliance to learn more.
Other Topics Discussed:
• Four key changes in GA4
• How GA4 will improve organization’s marketing efforts
• How organizations need to think about GA4
• First-party data collection needs to gain insight on customers and prospects
Resources:
Why Everyone Needs a Google Strategy
Merkle GA4 Resources
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By Merkle
5
44 ratings
As Google moves from Google Analytics 360 to Google Analytics 4, what are the key drivers of this change and why? With this update comes a new mindset for marketers and organizations to how they approach analytics to reflect today’s changing consumer. In this episode, Jose speaks with Alex Langshur, Merkle’s Global Chief Growth Officer for the Google alliance to learn more.
Other Topics Discussed:
• Four key changes in GA4
• How GA4 will improve organization’s marketing efforts
• How organizations need to think about GA4
• First-party data collection needs to gain insight on customers and prospects
Resources:
Why Everyone Needs a Google Strategy
Merkle GA4 Resources