In this episode of Changing Plates, we’re joined by Dr. Eva Monterrosa, co-founder of the Food Culture Alliance, for a conversation on why culture is such a powerful force in shaping what we eat.

Eva shares the story behind launching the Alliance in 2023 and explains how food culture can shift demand toward healthier, more sustainable foods. We discuss the NIBS framework (Narratives, Identity, Beliefs, and Culinary Systems) and explore the food cultural topics being explored at the Food Culture Alliance.

We also look at the role of storytelling in defining what feels “normal” or “desirable” to eat — and how understanding culture can help create healthier food futures.

Episode links

• Website:foodculturealliance.org/
• LinkedIn: https://www.linkedin.com/in/eva-monterrosa/

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