Mind Your OT Business

Episode 15: Trish Williams on Building & Scaling a Profitable Business as an OT Entrepreneur


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Trish Williams, BA, BHScOT(c) is the super-savvy CEO of Spring OT in Calgary in the province of Alberta, Canada. Spring OT is a multi-disciplinary practice in which OT is the lead service provider. In this LOOONNGG and value-packed conversation with Trish, we discuss and learn:

  • How she got started with small steps and quickly grew her business.

  • How we as OTs struggle with being the “lead” in a multi-disciplinary practice.

  • Business systems she had to put in place as the business grew. (Spoiler alert: TRELLO!)

  • What Trish did when someone wanted to buy her business

  • Why your business shouldn’t rely solely on YOU as the business owner.

  • Why you need to focus on the numbers and understand your business finances.

  • Why it is OK to charge a fair price for your services or products!

  • Having a strategic plan as a business owner.

  • How we can be strategic with our time in learning content to run our businesses and in our social media management as entrepreneurs.

  • How to get over your insecurity to put your face on your social media accounts (HINT: focus on serving others!)

  • How and why she started building online content.

  • How you can structure your business to impact the most people using an ascension model of service delivery, and why this helps you think differently about pricing and packaging services.

  • Is OT licensure limiting our profession’s reach in online service delivery?

     

    RESOURCES from this episode:

    • The E-Myth Revisited by Michael E. Gerber*

    • Trello project management tool*

    • BizChix podcast episode on Strategic Planning

    • Katie Read’s blog

    • Melissa LaPointe’s business consulting and courses

    • Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller*

    • Meet Edgar social media scheduler*

    • MemberVault for online course delivery

      *These are affiliate links- at no extra cost to you.

      Here’s how to connect with Trish:

      Website- www.springot.com

      Spring OT on Instagram- @springot

      Trish Williams, OT entrepreneur on Instagram- @willever

      Follow Spring OT on Facebook

       
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      Mind Your OT BusinessBy Laura Park Figueroa

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