This week’s guest is Amber Skinner-Jozefson, CEO and Co-Founder of ePOP AI, a company at the forefront of analysing retail consumer behaviour within the fintech sector. Amber has a diverse background that includes leading marketing and communications at SWIFT and various other fintech startups. Transitioning from journalism to fintech leadership, Amber has consistently prioritised ethical marketing and transparency. Her experiences provide valuable insights into the importance of ethics in marketing, especially in light of the FTX collapse.