Episode Notes

0.00 - 0.19: An introduction to the podcast.

0.22 - 32.44: In the main section, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA. 

32.47 - 38.58: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a Forbe's article talking about Marketer's FOMO & FOFO and Jen talks about her new Choice Hacking website and program.

39.05 - 39.25: Outro.

External links referenced:

• Rick Beato's 'What makes this song great?' series. CLICK HERE
• Jen's article on the psychology of IKEA which features many articles and resources discussed in the podcast. CLICK HERE
• Marketing Week article on IKEA's relationship with Mother. CLICK HERE
• IKEA's 'Tomorrow starts tonight' campaign. CLICK HERE
• CNBC article on the Psychology of IKEA. CLICK HERE
• Semihandmade website. CLICK HERE
• FOMO & FOFO article. CLICK HERE
• Jen's new Choice Hacking website. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE