Jose Avila has been cooking in and around Denver for the last 20 years. He began as a dishwasher in a burrito shop in Cherry Creek. With self-motivation, hard work and discipline he began to work his way around most every Cherry Creek restaurant, gaining knowledge and experience with many styles of food. He finished his Cherry Creek tour as the executive Chef at Elway's Steakhouse from 2004-2011. Jose then opened his first concept, Machete Tequila + Tacos in 2011. After great success and 3 locations, Jose set out on a new path.

The Denver Post named La Diabla Denver's Best New Restaurant for 2021, Westword's Ten Best Restaurants, and 5280 named their pozole one of the 45 best dishes in Denver. Chef Jose Avila is the epitome of hustler. From his Sunday Barbacoa - El Borgo Negro made from sheep harvested from his farm in Wellington, CO, to his contributions to the Westwood neighborhood with RE:Vision, and RISE Westwood Collective. Jose understands more than most, that success sometimes means being first to market - And with Denver's first Pozoleria - Success is his La Diabla Pozole y Mezcal