<p>When a waiter in Omaha made a great recommendation at a lower price, it reminded Scott McKain of an important principle: doing the right thing is a great business practice. What would you have done? That's the topic of today's PROJECT DISTINCT. </p>

When a waiter in Omaha made a great recommendation at a lower price, it reminded Scott McKain of an important principle: doing the right thing is a great business practice. What would you have done? That's the topic of today's PROJECT DISTINCT.

<p>When a waiter in Omaha made a great recommendation at a lower price, it reminded Scott McKain of an important principle: doing the right thing is a great business practice. What would you have done? That's the topic of today's PROJECT DISTINCT.&nbsp;</p>

Episode 150: Underselling -- and doing the right thing -- is good business

How do YOU stand out in today’s competitive marketplace? What does it take to sell uniquely…and serve remarkably? How can customers tell a difference between you and your competitors? “PROJECT DISTINCT with Scott McKain” reveals what it takes to soar above the crowd and dominate your market. You’ll discover the elements required to make your competition irrelevant. Subscribe and join Hall of Fame professional speaker Scott McKain daily! What if you don’t listen…and your competition does?

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Episode 150: Underselling -- and doing the right thing -- is good business

Episode 150: Underselling -- and doing the right thing -- is good business