In a special episode this week, we are joined by 4Aces GC General Manager; Chris Rosaasen.

From his previous roles with Travis Mathew & Extracurricular to joining LIV's most recognizable brand, Chris takes us through the day to day life of a LIV Golf team GM, from branding, marketing, sponsorship and roster management. With some of the best merchandising and partnerships in the league, Chris talks about wanting to create an iconic brand and attracting the right players & sponsors to fit the 4Aces image.

We chat through the current squad, the signing of Anthony Kim, working with Dustin Johnson & the shock of Patrick Reed leaving the team. Chris shares the story on how the "Behind The Aces" series came about and how he wanted something different in the YouTube space.

A great chat for anyone keen to hear the in's and out's of not only how a successful team runs, but a successful brand.

We can't thank Chris & the 4Aces for making this episode possible.

Enjoy

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