Krista teams up with designer Abbey McGrew to discuss crafting a distinctive brand identity and telling a compelling story about your business. As the creator and CEO of Wayfarer Design Studio, Abbey loves working with innovative founders to build a brand aesthetic that reflects their business’s purpose, personality, and values. She’s an expert on the psychology of branding, and today, she focuses on the power of color and its ability to grab our attention and influence our emotions.

Links from this episode:

Wayfarer’s Instagram

Wayfarer's Website

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