March 11, 2025

Episode 154: From 4,000 Homes to Leading eXp: Leo Pareja’s Evolution in Real Estate

33 minutes

In this episode of GRIT: The Real Estate Growth Mindset, Brian Charlesworth sits down with Leo Pareja, CEO of eXp Realty, to talk about the journey from selling nearly 4,000 homes to leading one of the fastest-growing brokerages in the industry. Leo shares how he started in real estate at 19, thinking he would be an investor, and became one of the country's top agents.

Leo dives into how market cycles shaped his career, from making over $300,000 as a college student to nearly going bankrupt during the 2008 financial crisis. He explains how those experiences taught him to adapt and build resilience. "I thought I was that good. I wasn’t. I was just in a bubble," he admits. He also shares how these lessons now influence his leadership at eXp, where he focuses on staying ahead of industry shifts.

The conversation explores what it takes to scale in real estate. Leo discusses how he built one of the first teams to do over $100 million in sales and why understanding unit economics and market timing made the difference. He explains how the best agents and teams today focus on efficiency, lead generation, and knowing their numbers.

As CEO, Leo is now leading eXp 2.0, a new phase of the company focused on making everything faster, smoother, and more agent-centric. He breaks down how eXp is investing in better technology, faster payments, and deeper agent support to stay ahead. "My goal is to deliver so much value that it’s silly not to be with us," he says.

Leo also gets personal, sharing how he prioritizes family and work-life balance despite a demanding role. He tracks time with his kids, blocks out non-negotiable time for them, and keeps his schedule tight. "90 percent of the time you’ll spend with your kids is before they turn 18. Make it count," he shares.

Top Takeaways:

(1:53) Leo's real estate and tech journey

(6:22) Entering tech at the worst possible time

(8:32) The first big real estate win

(10:19) The two ways to scale in real estate

(11:27) Why should agents not copy top producers?

(13:38) The importance of relationships

(19:15) Why eXp changed everything

(20:49) Why franchises are dying

(21:53) What makes eXp 2.0 different?

(24:54) Real estate market growth predictions

(27:43) What agents should focus on now

(29:42) Adapting to change in business

(31:08) Controlling your own success

Don’t miss this episode if you want insight into scaling a business, navigating market cycles, and building a real estate career that lasts. Tune in to hear Leo’s perspective on the future of the industry and how the right mindset can make all the difference.

About Leo Pareja

Leo Pareja started his real estate career at 19 and became the #1 Keller Williams Agent worldwide by 28. Over 15 years, he sold around 4,000 homes before co-founding Washington Capital Partners in 2012, which grew into one of the largest private lending firms on the East Coast. In 2016, he co-founded Remine, a real estate tech platform that reached 80% market share and over 1.1 million users.

After exiting both companies, he joined eXp Realty’s leadership team and now serves as CEO. He has been featured in the Swanepoel Power 200 and co-founded the Pareja Family Foundation, providing scholarships for women and minorities to enter the tech industry.

Connect with Leo:

Website

...more