CELab: The Customer Education Lab

Episode 154 - From CSM Overload to Scaled Digital Success: How Bionic Advertising Systems Built a Game-Changing Customer Academy in Months


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In this episode of the CELab podcast, host Dave Derington sits down with Casey Izzo from Bionic Advertising Systems to unpack an extraordinary journey of digital transformation. Learn how a small team turned their high-touch CSM-led software training into an accessible, scaled digital success experience.

Casey shares her team's remarkable achievement of developing a comprehensive academy with nearly 100 videos in months, using innovative tools like Synthesia for AI-powered narration and strategic content design, Camtasia for editing, Wistia for hosting, and Gainsight to bring it all together. Even more, with such a small team they leveraged content creation expertise through Greenmusk to accelerate delivery. The result? Over 150 certifications issued, dramatically reduced training overhead, and a learning platform that serves both customers and industry professionals.

Key Insights:

  • How to Build an Enterprise-Level Academy with Limited Resources
  • Leveraging AI and Smart Tools to Dramatically Reduce Training Time
  • Transforming Customer Onboarding from Live Sessions to Strategic 30-Minute Meetings
  • Creating a Learning Platform That Attracts Users Beyond Your Customer Base
  • Practical Strategies for Making Complex Software Training Engaging and Accessible
  • Whether you're a Customer Success leader, a Training Professional, or tech innovator, this episode offers a blueprint for scaling education without scaling complexity.

    Listen now and transform your approach to customer learning!

    ...more
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    CELab: The Customer Education LabBy CELab

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