Seth Wickersham of ESPN joins us for a deep dive into the writing and reporting of his book on Tom Brady, Bill Belichick and the New England Patriots, "It's Better to be Feared."

Seth talks about what it's like see your first book on The New York Times bestseller list and what the past month has been like since the book came out.

He and Brian go deep into the writing and the reporting process of the book. Seth talks about the notes he’s saved for 20 years, how reporting the book changed due to the pandemic and how he became a better phone interviewer, the interview techniques he learned from John Sawatsky, how he figured out the book’s essential structure, how he wrote early in the morning and how Richard Ben Cramer’s work inspired him.

Seth Wickersham

It’s Better To Be Feared

The Question Man

John Sawatsky is highly questionable

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