Welcome to Make Sh*t Happen. This is three minute Thursday, episode number 155. Hey, guys, I met somebody the other day, and these people are talking about, Hey, my business slow, blah, blah, blah. And we're like, Oh, man, these people are talking, well, you should advertise on Instagram and everything. And this Lady that we are talking to, she does hair and makeup, right. And before I get in the story, what the stories you give me? I got to say, time is a precious commodity. And when you are selling services and it's the time, time is basically your inventory. But time is something that once it goes, you can never get it back. Right? When you sell a tangible asset, when I say tangible, acid, like, it can be this Yeti Cup, it can be these headphones. It can be furniture, shirt, something tangible where you can touch, you know, you can set a price on that goods. And if someone don't want to pay that price, no problem. You'll still have that asset, and you can sell it to somebody else. And hopefully you'll get that price right. Unless you have that inventory for a long time now, you wantto get rid of it because that inventory is not making money is not turning. That's just one of the principles of business. But when you're selling services, when you're selling time, sometimes you have to bend your prices. That's what I feel like.