Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generation on the scene and their Millennial parents. Together, the team tackles topics that include:

• Gen Alpha’s key media behaviors
• How Gen Alpha socialize digitally  
• Gen Alpha as “AI natives”
• Millennials’ collaborative and overprotective parenting style
• The major concerns of Millennial parents 
• The recent “no phone childhood” movement
• Key takeaways for brands looking to reach kids and parents

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