ARTIFICIAL INTELLIGENCE: A marketer’s curse or blessing? 

In this episode of I HAVE SOMETHING TO SAY my friend Juliana No, President of Stand Out Consulting, joins me to talk about recent developments in tech and how they impact communication, marketing, and engagement.

A few weeks ago, I read one of Juliana’s posts where she was strongly voicing her concerns (a justified rant) about how businesses were being taken advantage of because AI like ChatGPT are being pitched to them like magic potions.

Juliana and I go back and forth discussing a series of new shifts in the digital space – from Instagram now charging to get a verified account, to 3D the  immersive spaces aka metaverse – and this is where we landed after our zestful conversation:

1. We need to embrace new technologies as TOOLS to enhance how we communicate, engage, and do business.
2. AI can’t replicate the unique lived experiences of PEOPLE and how they are organically embedded in the production of amazing content created by humans.
3. Nothing replaces years of marketing EXPERIENCE – AI is just as good as the creativity and expertise of the people using it.
4. The latest trends are not a magic potion – we should learn about them and see if they serve us with the intention of DIVERSIFYING the ways we communicate our brand’s value.
5. People are craving in-person experiences, but it better be WORTH THEIR TIME because after the pandemic, we’re now evaluating the investment of time it takes to get to and from LIVE events.