This is actually a series of 3 episodes to discuss how you can plan your business for 2022. It's important to be 3 parts because planning isn't just about setting goals, but it's also about looking back and then implementing action items so you can hit those goals. That breaks it down into 3 parts: looking back, setting goals and implementation.

Today's part is about looking back!

Part 1: How to look BACK so you can Look forward - evaluating last year

What were your total sales?
What was your total profit?
Most popular item/type
Most PROFITABLE item/type per piece
Best orders
Best customers
What didn't you like?
This might be the opposite of the above
What items were low in profits?
What were least popular items? (specifically ones you thought should be popular)
What were your worst orders?
What were your worst customers?
The above can help you learn
What was a waste of time?
What can you improve?
What opportunities do you know exist?

Once you have this information you should be able to narrow down where you should focus in 2022!

Resources and Links:
Calculator Soup
Learn on colmanandcompany.com/blog
Episode 121 - Business Planning with Marshall Atkinson
Episode 94 - Planning Your First Successful Marketing Campaign