As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major AI update — Apple Intelligence, which will enable LLM-powered new features across Apple’s entire ecosystem. In this episode, Adam and Ryan took a deep dive into Apple Intelligence, the ChatGPT integration, its impact on the AI competitive landscape, and more. Listen now to hear our analysis on the WWDC announcements, including: 

• Apple Intelligence overview - 2:20
• Siri’s big upgrade - 5:58
• Fun AI features: Genmoji and Image Playground - 10:26
• Apple’s AI privacy promise & how it works - 14:04
• Apple’s OpenAI partnership & ChatGPT integration - 21:07
• How Apple’s AI strategy differs from competitors - 26:20
• Safari Highlights & new Photos app updates - 30:01
• New immersive Vision Pro content - 33:20
• Implications for brand marketers - 37:58

f you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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