Data Privacy and Tracking: How to combine privacy protection and quality data for Digital Companies

User consent, ad-blocking, and tracking prevention are on the rise, along with increasingly privacy-centric regulation. Companies want to understand what users want from products and services. This depends on accurate datasets of user experience. How can websites receive accurate information about users without infringing their data privacy choices or violating consent-only regulation? 

Mira Suleimenova, an international legal expert in privacy law, explains how cookies work, how website user data is collected and used, and how server-side tracking can achieve accurate datasets about users - without infringing data privacy regulations or invading user privacy. She explains how an Austrian company, JENTIS (https://jentis.com) uses server-side tracking to turn marketing into a privacy-centric advantage for companies, capturing true value of data while complying with GDPR-level privacy protection for users.

Explore the world of cookies, 1st- and 3d-party tracking, quality datasets, and consent-only regulation. How can legitimate company interests in understanding customers be combined with personal data protection in an increasingly privacy-centric world?

Time stamps:

00:50 — What does JENTIS do?

01:20 — What are cookies?

10:45 — What is the difference between first-party and third-party cookies?