The B2B Revenue Executive Experience

Episode 158: The Role of the Website in an Increasingly Digital World w/ Ray van Hilst


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Websites.    Everybody’s got one. Maybe you spent tens or hundreds of thousands of dollars on yours. Or maybe your son built it for free. 

 

Whatever the case, one thing has become abundantly clear, especially in this COVID-19 pandemic when the majority of all business is digital. 

 

Your website is more important now than ever before. 

 

But how should you view your site? What is it for? Is it just there to give information? Is it there to connect your potential customers? Can they get the answers they need from your site? 

 

On this episode of the B2B Revenue Executive Experience, we sit down with Ray van Hilst, Director of Client Results at Yoko Consulting to talk all about:

 

- Lead generation and how to do it right.  

 

- Branding, and how to set your company apart digitally.

 

- Expanded web presence in a world that is more digital than ever before. 

 

- Designing your site to meet the buyer on their journey

 

This blog post includes highlights of our podcast interview with Steve Gordon, the Founder at The Unstoppable CEO.

 

For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
  • Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
  • Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
  • Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

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