Body-Led Business for Female Founders

Episode 159: When You Know What To Do - But You Don’t Do It


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If you’re a high-achieving woman who knows what her body needs — better sleep, regular meals, boundaries, nervous system support — but still can’t seem to follow through, this episode is for you.

In this conversation, I break down why “just do it” stops working when you’re depleted, over-functioning, or living in survival mode. We explore the real reason information doesn’t translate into change, the nervous system science behind self-sabotage, and why your body often chooses familiar discomfort over unfamiliar ease.

This episode is about closing the gap between knowing and doing — not with more willpower, but by working with your nervous system instead of against it.


IN THIS EPISODE, YOU’LL LEARN

  • Why knowing what your body needs doesn’t automatically lead to change
  • What the “implementation gap” really is — and why it widens under chronic stress
  • How functional freeze, fawn, and fight-or-flight show up in high-achieving women
  • Why your nervous system resists even positive change
  • How depletion becomes a protective state that keeps you small, unseen, or safe
  • The connection between nervous system dysregulation, chronic fatigue, and weight loss resistance
  • Why your body prefers familiar discomfort over unfamiliar ease
  • How identity — not discipline — determines long-term follow-through
  • A simple nervous system regulation practice you can use immediately
  • What actually creates sustainable energy, clarity, and capacity heading into 2026


TIMESTAMPS

00:09 — Why knowing what to do isn’t the problem
 01:26 — My 40-day nervous system streak and why consistency didn’t stick before
 03:35 — Over-functioning, caretaking, and avoiding yourself
 05:58 — Functional freeze: doing everything except what actually helps
 08:14 — Why information feels safe and implementation feels risky
 10:50 — Fight-or-flight: wired, exhausted, and unable to rest
 13:00 — Shutdown and depletion: when everything feels like moving through mud
 14:05 — Familiar discomfort vs. unfamiliar ease
 15:45 — How depletion protects you from visibility, growth, and risk
 19:51 — A simple nervous system regulation practice
 22:15 — Inside the From Overworked to Optimized workshop
 26:00 — How to start closing the gap between knowing and doing


RESOURCES MENTIONED

From Overworked to Optimized — 3-Day Workshop (January 6–8)
 A live, paid workshop for high-achieving women ready to move from awareness into real implementation.
 You’ll learn:

  • Nervous system foundations for daily regulation
  • Nutrition for steady energy and hormonal support
  • How to build boundaries that make follow-through possible
  • Replays included.

 Sign up at: mindfullywell.com/optimized


The Resourced Morning Routine (FREE)
 A simple, practical morning guide to help your body shift out of stress and into regulation before the day begins.

https://mindfullywell.com/morning


CONNECT WITH ME

Instagram: @melissa_eich
Website: mindfullywell.com


KEYWORDS FOR THIS EPISODE

knowing but not doing
implementation gap
nervous system regulation
functional freeze
high-achieving women burnout
chronic fatigue and stress
why willpower doesn’t work
nervous system and identity
capacity building for women
stress physiology
weight loss resistance and stress
body-led business
 sustainable energy
female founder nervous system
regulating before responding
from overworked to optimized

...more
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Body-Led Business for Female FoundersBy Melissa Eich