Do you like FREE?

I like FREE.

But do we always value FREE?

For some strange reason, we tend not to assign much value to things we get for FREE.

Maybe it is because we associate cost and risk with value.

If we are paying for something, we don't have the risk of losing anything.

Therefore the value is gone.

This thought came up when I was thinking about the classes and courses I offer for FREE.

Maybe I need to start charging for people to see the value in it.