I really loved this conversation and speaking to data leaders I always pick up some good nuggets about what drives them to be who they are. Pete is foremost a data evangelist – he’s always had this monicker and sticks to his guns on it! Dedicated to the cause of data he is deeply passionate about how it is used to drive better, faster decisions. A coffee lover at heart and a trained barista, Pete gives us insights into his life from having the fortune of growing up in different countries, being able to embrace different cultures and ferociously read anything he could get his hands on as a child.

He currently works at the Penguin Random House UK as their Director of Data and Online – building and leading a brilliant data team to make a difference.