Welcome to episode #16 with Design Psychologist Toby Israel. Absolutely loved chatting to Toby about the inner workings of creativity - it’s a subject I’ve long been interested in!

In this episode, we talk about the differences between design thinking and design psychology, how creatives in the commercial world can benefit from design psychology and Maslow’s hierarchy pyramid. We also talk about designing whilst under the influence of psychedelics, subliminal advertising and loads more!