Bigger audiences look impressive. Smaller audiences perform better. In this episode, we unpack Building Small, Relevant Audiences to answer one simple question:

Why does less targeting often lead to more impact?

We explore why chasing scale has become one of the most expensive habits in modern marketing — and how relevance, not reach, is what actually drives results in 2026.

What we cover:

• Why broad targeting creates wasted spend, weaker signals, and fuzzy results
• What “relevance” really means when platforms are more automated and opaque
• How to identify the audiences that actually convert — not just click
• Ways to build smaller audience groups without limiting growth
• How tighter audiences improve performance across SEO, PPC, and creative

This episode is about shifting the mindset from more people to the right people — and why that change matters more than ever as costs rise and attention fragments.

If you’ve ever asked:“Are we targeting everyone… or just hoping something sticks?”

This one’s for you.

📍 Find us here:

• Website: https://www.forank.com/
• YouTube: https://www.youtube.com/@forank-marketing
• Zoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/
• Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/

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