In this episode of the Bright iDIAs Podcast, host Kentucky Morrow sits down with Chuck Cohen, Managing Director of Benco Dental, as he shares his unique story of leading one of the dental industry’s most respected family-run businesses. From humble beginnings as a one-man operation selling dental instruments door-to-door to its evolution into a nationwide leader with a 12% market share, Benco’s story is a testament to entrepreneurial spirit and adaptability. Chuck shares insights into the unique culture at Benco, where leaders prioritize fieldwork to stay in touch with customers. He discusses the company’s focus on reputation, innovation, and long-term thinking.