Do cold calls work?

They do. They also don't. At some point in your sales process, you will have to talk to someone on the phone or a video conference call. 

Most salespeople don't realize that the actions they take can make prospects defensive and, well, cold. What are these actions? How do we put our customers at ease and make our first impression more productive?

In this episode, you will learn:

Today's Food from the Road segment features Dave's best traveling tips for sellers who may not travel to America's bigger cities.

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