If you don’t tell your 1099s what to say, they’re going to make it up — and that means you’re not just losing control of your messaging… you’re losing control of your brand.

In this episode, Cope and Ryan break down why small med device companies need to stop winging it with reps and start thinking like franchise operators.

We cover:

• Why McDonald’s and Chick-fil-A don’t let people freestyle their message

• How to build a simple sales + messaging playbook your 1099s will actually use

• And why helping your reps helps you — because nobody wants to be left guessing

If you’re relying on reps to sell your product, this episode is your wake-up call. Give them the tools. Control the message. Grow the brand.