This week's Wireless Noodle looks at the announcements from Amazon Web Services' reInvent event, and what it tells us about the strategy of what will be one of the most important companies in IoT, AI, edge and other digital transformation technologies. Also on the agenda this week, a look at a recent article from Matt about the use of diverse technologies for IoT, particularly unlicensed LPWA, and some thoughts stemming from an interview he did recently with Ross Gray of Sierra Wireless.