09.21.2018 - By Mike Avery
We're looking at the retail side of the outdoor business this month on the podcast as host Mike Avery talks with Bill Freet, manager of Shooters Outfitters in Traverse City, Michigan. Bill describes what it takes to run a successful store and how their partnership with Vanguard has helped business. We also talk about the importance of having the right product available for customers and why customer service is critical.