In this 16th episode of '11 Minutes with Octane11,' Dan Rosenberg and Stephany Lang sit down with Emilie Lee, a B2B analytics expert from Just Global. Emilie shares her journey, insights on B2B marketing challenges, AI's impact, and her passion for fighting Alzheimer's. Tune in for strategies on brand building, overcoming industry norms, and the importance of comprehensive roadmaps.

00:31 Guest Introduction: Emily Lee

00:56 Emily's Career Journey

01:46 AI Implementation at JustGlobal

02:16 Challenges in B2B Marketing

03:28 Effective Tools and Tactics

05:09 Common Mistakes in B2B Marketing

06:36 Wish for a B2B Marketing Tool

07:34 Recent Wins and Personal Passions

08:59 Frameworks for Decision Making

11:17 Conclusion and Key Takeaways

Related Links:

- Just Global https://justglobal.com/

- Alzheimer's Association (Illinois Chapter) https://www.alz.org/illinois
- Donate to Emilie’s Walk to End Alzheimer’s: https://act.alz.org/site/TR/Walk2024/IL-Illinois?px=12219811&pg=personal&fr_id=17588