We have creatives on the podcast all the time. While we plug their work and provide their links in the episode descriptions, we didn’t feel that did anyone enough justice. Since one of the founding intentions of Sound Off LA is to promote LA artists (alongside LA issues), we are proud to present our first official artist profile! Audio engineer and rapper, Will Santos joins the show via skype to discuss the recording industry. Will was recommended by our good friend, rapper Walter Romeo (of the unforgettable Episode 4). We tackle the rise of streaming music, personalization vs. marketing, legendary beefs, Kesha’s current ordeal, and get into some cold hard stats. Will also shares his experiences in the industry thus far and provides sage advice for neophytes. (Links and other info mentioned in this episode are archived at sealedinink.wordpress.com/solanotes)