In this week’s episode, Mitch had the opportunity to get to know more about Gerstad Builders, a family owned home building company that builds in the Chicagoland and Wisconsin areas. According to Robert Gerstad, what makes Gerstad unique is that their homes are built according to their clients’ specifications. There are many base model plans for clients to choose from and then customize to incorporate the exact features they desire at an affordable price. Though Gerstad’s target market is first time home buyers, they tend to bring in a lot of business from second or third time home buyers who have already owned a home and are moving forward knowing exactly what they want or don’t want in their next home. Gerstad Builders have made their business a household name in the McHenry area due to the values of the Gerstads who started the company: they wanted to ensure they always did right by the community, and they certainly have. Additionally, the company has a weekly blog on their website and utilizes software from Zillow to capture 360 tours of their homes! Tune in to hear all of this and more in this week’s episode of Marketing Relevance!