An 11-second TikTok. A random jingle. And suddenly… a national TV commercial.

In this episode of So That’s Why!, we break down how a creator’s fun Dr Pepper song blew up to 44 million views and ended up airing during one of the biggest football games of the year. How did it go so viral? Why did the brand move so fast? And what does this say about how TikTok is changing advertising?

If you’ve ever dreamed of going viral, this one’s for you.

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