In the digital age, businesses are awash in data. It is estimated that by 2025, the global datasphere will reach 175 zettabytes. This exponential growth in data presents both a challenge and an opportunity for businesses. On the one hand, it can be difficult to know how to manage and analyze such large volumes of data. On the other hand, big data has the potential to revolutionize business strategies by providing businesses with new insights into their customers, their operations, and their competitors.